"How many albums did he sell in America?" "In America? Six." So began and ended the musical career of Sixto Rodriguez, a 70's folk artist whose talent was once being compared to Bob Dylan's.
Searching for Sugar Man, a SXSW favorite, presents the fact-is-stranger-than-fiction story of the would-be icon. After his first two albums flopped, Rodriguez left the music business. Speculation of suicide became the legend.
Completely unbeknownst to Rodriguez, a bootleg copy of his album "Cold Fact" found its way to South Africa. Throughout the decade that followed the album became popular amongst the anti-apartheid youth. There he out-sold Elvis and the Stones. Rodriguez never knew he found and audience. The audience never knew their hero was alive. That is until a South African record store clerk placed an ad on the internet wanting to know what had become of his musical idol. What followed was nothing short of breathtaking.
Searching for Sugar Man unfolds like a detective story and at its climax reminds us of the true power of music. This film is intrigue, mystery, and all heart.
It opens Friday in Austin.