Bands featured at the Pandora Discovery Den throughout the week will include Theophilus London, WALK THE MOON, Gary Clark Jr and Bahamas. Westergren will kick-off the festivities on Tuesday, March 13, at 5 p.m. with a happy hour DJ event followed by performances by We Are Augustines and Band of Skulls, which begin at 8 p.m. Daytime programming will continue daily from Wednesday, March 14, through Friday, March 16, beginning at 12:30 p.m. and will feature a variety of key artists and genres. The venue will feature two official evening SXSW Showcases: the longstanding annual Americana showcase on Thursday and the Billions showcase on Friday. Admission to the Pandora Discovery Den is free with an advance RSVP (visit www.pandora.com/PandoraATX for complete line-ups); SXSW badges will also be honored at the door.
Attendees who visit the Pandora Discovery Den will be treated to a variety of live experiences in addition to music discovery thanks to several national advertisers including Chipotle Mexican Grill, Caesars Entertainment, Microsoft IE9, Irish Spring, Lowe's and Sony Electronics. Attending fans can check out giveaway opportunities, limited-edition items, hands-on technology demos and more.