New St. Vincent | "Surgeon" [Stream]
Certain people just do a great job of promoting themselves and St. Vincent is no different. Instead of just releasing a new song from her upcoming album Strange Mercy (due out 9/13), she had the idea of unlocking video teasers (four in total), one at a time. As more and more people tweeted about #strangemercy, the videos would culminate into being able to hear the first single. Seriously a great idea!